Our Heritage


Almas Tejani wanted more for her sister who was working so hard and being underpaid by a design house in India as women in Houston would ask Almas about her outfits at events and would request to order dresses. Almas Tejani saw a gap in the market of women in the USA wanting quality, trendy and luxurious couture Indian bridal and occasion style. Almas then approached her sister in India and said let’s go into business together to create a space where South Asian women living in America who value individual style could find a trendy and unique mix of classic and desi fashion with a luxurious and modern twist.

As demand increased, the entire family always came together to assist for just in time delivery and to respond to any business challenges to continue to grow as a family. The importance of family is deep-rooted in our history.

And in 1993 Almas Tejani opened a boutique in a closet in her own house in Houston, Texas, the United States starting with 8-10 outfits. Soon after customers began to ask for custom dresses from other known designers in India, Almas quickly established strong direct relationships with renowned luxury Indian fashion designers ready to serve this growing need.

In 2008 – 2000, the business continued to grow, and that necessitated the need to open a boutique outside of Almas house “to offer better shopping experience for our customers.”

In 2020 with the continued growth of the business, the new era of online and with the coronavirus pandemic that compelled rise in virtual appointments. Almas daughter Zoya Tejani steps in as the Chief Operating Officer to lead the company to new heights. Zoya quickly recognised the need for a rebrand of a more cohesive memorable brand strategy to attract today’s digital luxury Indian fashion shopper whilst retaining the brand equity.

Almas Tejani’s vision is to create a legacy brand that can be passed from generation to generation. We’re a passionate and positive family bringing everyone’s knowledge and expertise to drive the business and serve our customers is what has shaped who we are today.

Our philosophy is deeply rooted in exceptional detail and customer service from the time we source a fabric, through to sewing and delivering to you. Our dedicated team of 30 + family Indian artisans are all driven by the values we’ve built over the years. We’re united as a family, and everyone’s expertise and positivity are brought together to source and create beautifully crafted outfits that you can shop and wear with confidence.