Hi, welcome to our new blog! We’re a luxury Indian fashion house from Houston, Texas started by designer Almas Tejani and her siblings over 30 years ago. We love our heritage, celebrating Indian traditions and values through the designs we bring to life for our clients — you!
Whether you’re visiting our boutique in-person or shopping online, we hope you takeaway a few things. Firstly, our brand was built on and has grown into what it is today through positivity. We strive to empower you to embrace your individuality, so you always look and feel your best. We’re well-versed in desi fashion, from the latest trends to traditional styles, and work closely with each client to really capture your personal style in each custom-made outfit. And secondly, our designs are timeless, intended to be reworn years later and still slay, or passed down from generation to generation and… well, still slay. Over the years, a few values have really grown into the heart of our brand.
With more than 30 years of experience custom designing Indian attire, we know a thing or two about what fabrics to choose to really bring out the designs our clients have in mind. We never use artificial fabrics that might look the part, but won’t provide the ever-lasting quality we guarantee. With our expert knowledge in embroidery and design for South Asian fabrics and styles, we can guide you if you need bespoke service because we know what works best.
In addition to carrying our own brand, we also partner with a carefully selected group of designers and offer their collections in-store and online. We gravitate towards working with ambitious up and coming designers that offer a fresh perspective on desi fashion, as well as renowned, established designers.
This really is at the heart of everything we do. As a family business, we get to work with our loved ones every day, which makes our jobs that much more fun. We grow together doing this, and if one of us is doing well, we all are. That mindset has really been the basis for our success.
A positive mindset has also helped us bond with and grow our customer base. We truly love helping our clients look and feel their best and working together to bring designs to life. At the end of the day, you have to feel amazing in what you’re wearing. That’s why providing a positive customer experience throughout the process is essential to our brand.
We are always up front with our clients and share as much information as we can throughout the design and production process. Expect to see progress photos of your outfits and receive notifications on what stage of the production process we’re in.
We also provide honest feedback from the get-go on the design ideas you come to us with. Know that you have an experienced helping hand when you’re unsure of which direction to go in. While we will always do our best to bring your dreams to life, if something may not come together well, we’ll let you know up front and help pivot to something that will work out even better.
As Almas Tejani Desi Couture gained success, our family started shifting resources to support communities in the U.S., India, and Pakistan. We are so fortunate to have realized our dream of launching a successful brand. It wouldn’t feel right not to share our successes with those who are less fortunate.
Some of our community involvement initiatives include clothing donations to underprivileged women and children; sponsoring the education costs of students in India; assisting families impacted by COVID-19 in India with medical bills; supporting pregnant women in Gujrat who are unable to afford proper nourishment and care to carry out healthy pregnancies; and donating a portion of each month’s sales to a different charity each month.
Our brand is based out of Mumbai, India, where the use of single-use plastic bags is now banned. We’ve applied this mandate to our operations in the U.S. as well. Almas Tejani shopping bags are reusable and made of polypropylene, which further helps reduce waste. Visit our Sustainability page for more information on these efforts.
We’re so excited to embark on this digital journey with you via our new blog. Follow along and tell us what else you’d like to know about our brand and desi fashion!